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The Medical Push

Our Honorable Prime Minister spoke on a whole gamut of issues close to his heart from the ramparts of the Red Fort, but his mention of the shortage of doctors really caught my eye. Question is that if there is a shortage of doctors, and then what do we do about it? The answer would be to increase the number of doctors, but how? Apart from increasing enrollment in existing institutions and opening up of new medical colleges, skill enhancement of the Registered Medical Practitioners could easily meet the objective in the short term. Young as well as experienced doctors are averse to relocate to hospitals in the semi-urban/rural areas, irrespective of higher salaries offered there. It is primarily due to the lack of social infrastructure such as malls, movie theaters, restaurants, entertainment zones and good schools for their children. People want urban conveniences, and these are missing in the hinterland A step to address the above problem could be launch of a formal s...
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Being Civilized or Wild

Being Wild &Civilized – An Animal& a Brand The other day I was watching a show on National Geographic. It was about a Cheetah hunting its prey in a herd of buffaloes and ultimately killing it. The Cheetah was being referred to as a wild animal. My curiosity is with the term “Wild”. What is being wild? Looking at the Cheetah, wild meant that ‘the entire focus is on surviving or ending one’s own hunger’. The term ‘Wild’ takes us to another term –‘Being Civilized’. So what does “Being Civilized”means: 1. Contributing to the benefit of others, OR 2. Surviving together rather than be bothered ofone’s own survival? OR 3. Surviving through other means, without harming others Can we co-relate ‘Wild’ and ‘Being Civilized’ with the world of brands and products? So would “Wild” mean – a product or a brand eating into the market share of others to survive. An example could be the launch of a new toothpaste brand; Would “Being civilized” mean – growing the c...
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The E Commerce Debate

Lately with the flow of venture capital slowing down in E commerce start-ups, a debate has started on the future of e-commerce industry as such, the dazzling valuations and their sustainability. The spurt in the number of E Commerce ventures came because the entrepreneur thought that there exist pain points, which can be addressed by an e-commerce solution. But the challenge is to find the number of people who actually face the pain on a daily or regular basis and what is the cost they are willing to pay for its mitigation, daily or at a high frequency. Heavy advertisements & big discounts have been the pathway for sustainability. Also quite a few start-ups thought they could also get large funding and high valuations just by being there, and that is where they went wrong and bust. Consumers turn to E Commerce solutions as they feel a difficulty in finding a solution or ease through the conventional means. But the reverse is also equally true. As an example, consumers ad...
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